Friday, October 21, 2011

The Fashion Fair in Pasila

Today me and Leo had a longterm planned visit to the Fashion Fair in Pasila, which is taking place every year at the same place. Following the golden rule of dressing for fashion events and after reading the "How to be impossibly French" book last night (every Parisien prefers black, or black&white), i selected a black outfit with a leopard cardie, which did make me feel immediately very chic and elegant, even with an extra 10kg load.



At the event, the Fashion space itself was not too big, other halls occupied with Beauty and Health stands. At the Fashion side we were mostly attracted to Lumi stand (minimalistic leather goods made in Finland), 2or+by yat, Hope Hat ( we met the owner herself and had a chat - she made my voile for the wedding (photo below), Jukka Rintala with his amazing evening gowns and various jewelry representatives Including very cool Kooky Jems (plastic charms with mirrored surface in all colors of the rainbow).

Fashion Fair (Lumi stand in the front row):




My wedding voile by Hope Hat in Fredrikinkatu, Helsinki.



We also spotted Saimi Hoyer by the Elle stand - she looks even thinner than in TV, quite scary in fact, but her read curls were gloriously towering over the crowd thanks to those sky high black platforms. I had lunch in the restaurant of the Fair Center and got a table company - a lady in her 50s with many shopping bags and sad look under her Chanel glasses. She asked me: "Who is in the pram?" - "A little guy" - I said. She smiled, very sad smile. Then she said that she goes to every Fair held in that Center and she likes the ritual of having lunch in that cafe after the rewarding walk in the huge halls. "Once I had lunch with a few fashion journalists here and they were talking nothing else but calories, calories, calories! What freaks!" I admit, that lady doesn't need to think of calories...I wonder what is she, what does she do...then she finished her food and said: "it's great when you have someone who accompanies you to these events" and smiled with her sad smile again. I think I know enough about her. And yes, it is amazingly nice. It is.

P.S. Another great reading hint is "Parisian Chic", which is not only full of useful hints by a very elegant French model Ines de Fressange, but is also beautifully illustrated by Ines herself and printed in a very "reader friendly" way, with even such a well thought detail as a bookmark.

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